On this page there’s 3 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 371 address book examples.)

The screenshot was taken on September 10, 2021 and depicts REI’s Address Book. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.