On this page there’s 5 highlights (view in Baymard Premium) outlining what KFC are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 92 account configuration & onboarding examples.)

The screenshot was taken on April 8, 2024 and depicts KFC’s Account Configuration & Onboarding. In total, we’ve reviewed 39 of KFC’s page designs. To see them all, visit the full KFC UX case study.