On this page there’s 5 highlights (view in Baymard Premium) outlining what Shopify are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 92 account configuration & onboarding examples.)

The screenshot was taken on April 14, 2024 and depicts Shopify’s Account Configuration & Onboarding. In total, we’ve reviewed 26 of Shopify’s page designs. To see them all, visit the full Shopify UX case study.