Whether digital service sites, meal kit sites, consumable subscription box sites, or other subscription service sites, they all make an attempt to communicate their services’ features. Yet the way these features are communicated varies widely from site to site. Testing also revealed that how the information is presented to users matters as well when it comes to how easy or difficult it is to conceptualize the service offerings. In the end, users who are unable to thoroughly understand the services’ core features will very likely drop it from consideration - which is a shame if this abandonment is only due to a failure to effectively communicate the core features.