On this page there’s 2 highlights (view in Baymard Premium) outlining what Shopify are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 75 features page examples.)

The screenshot was taken on April 10, 2024 and depicts Shopify’s Features Page. In total, we’ve reviewed 26 of Shopify’s page designs. To see them all, visit the full Shopify UX case study.