Multiple aspects of the filtering tools can significantly impact the overall product-finding experience; these include layout and interface styling, availability of site-specific and category-specific filters, and filtering scopes and logic. Of course, optimal filtering works hand in hand with optimized product list implementations and a sorting tool with all its valuable attributes.

Throughout Baymard’s Product Lists & Filtering usability research, sites with mediocre product list usability saw abandonment rates of 67-90%, whereas sites with just a slightly optimized toolset saw only 17-33% abandonments for users trying to find the exact same types of product. This translates into as much as a 4-fold increase in leads. More often, it is a matter of simple modifications of existing site features that can significantly impact the user experience with a positive outcome.

Learn More: Besides exploring the 726 “Filtering Options” design examples below, you may also want to read our related articles “Always Explain Industry-Specific Filters (62% Don’t)”, “Always Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ Logic (15% of Sites Don’t)”, “Consider Promoting Important Filters (61% Don’t)” and “Consider Having a “Sales” or “Deals” Filter-Based Category (32% Don’t or Have Implementation Issues)”.

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