On this page there’s 10 highlights (view in Baymard Premium) outlining what AT&T are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 66 plan matrix examples.)

The screenshot was taken on January 16, 2023 and depicts AT&T’s Plan Matrix. In total, we’ve reviewed 35 of AT&T’s page designs. To see them all, visit the full AT&T UX case study.