On this page there’s 3 highlights (view in Baymard Premium) outlining what Bell are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 66 plan matrix examples.)

The screenshot was taken on April 21, 2021 and depicts Bell’s Plan Matrix. In total, we’ve reviewed 41 of Bell’s page designs. To see them all, visit the full Bell UX case study.