On this page there’s 3 highlights (view in Baymard Premium) outlining what Adidas are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 19 size guide examples.)

The screenshot was taken on June 6, 2024 and depicts Adidas’ Size Guide. In total, we’ve reviewed 59 of Adidas’ page designs. To see them all, visit the full Adidas UX case study.