On this page there’s 3 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 325 video & 360-views examples.)

The screenshot was taken on May 30, 2023 and depicts REI’s Video & 360-Views. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.