Page Types Overview

Sorting Tool

105 design examples manually annotated by Baymard researchers

Macy's

6 adhered 2 violated

REI

6 adhered 2 violated

Victoria's Secret

6 adhered 2 violated

J.C. Penney

6 adhered 2 violated

Best Buy

6 adhered 2 violated

Wayfair

6 adhered 2 violated

Lowe's

6 adhered 2 violated

Amazon

6 adhered 1 violated

Overstock

6 adhered 2 violated

Walmart

6 adhered 1 violated

Sears

6 adhered 2 violated

Wayfair

6 adhered 1 violated

Neiman Marcus

5 adhered 2 violated

Toys'R'Us

5 adhered 3 violated

Gilt

5 adhered 2 violated

Microsoft

5 adhered 2 violated

Apple

5 adhered 3 violated

Dell

5 adhered 3 violated

Newegg

5 adhered 2 violated

B&H Photo

5 adhered 3 violated

Crutchfield

5 adhered 3 violated

Williams-Sonoma

5 adhered 3 violated

Home Depot

5 adhered 2 violated

Northern Tool

5 adhered 3 violated

Target

5 adhered 2 violated

Kohl's

5 adhered 3 violated

Apple

5 adhered 13 violated

Kohl's

5 adhered 1 violated

Grainger

5 adhered 0 violated

TigerDirect

4 adhered 4 violated

Costco

4 adhered 3 violated

Musician's Friend

4 adhered 3 violated

Argos

4 adhered 4 violated

H&M

4 adhered 2 violated

IKEA

4 adhered 3 violated

Adidas

4 adhered 4 violated

ASOS

4 adhered 2 violated

Cabela's

4 adhered 4 violated

Bass Pro Shops

4 adhered 4 violated

Etsy

4 adhered 3 violated

Sephora

4 adhered 5 violated

Foot Locker

4 adhered 4 violated

L.L. Bean

4 adhered 4 violated

Office Depot

4 adhered 4 violated

Crate & Barrel

4 adhered 4 violated

Build.com

4 adhered 4 violated

Nordstrom

4 adhered 3 violated

Walmart

4 adhered 1 violated

Best Buy

4 adhered 3 violated

Sephora

4 adhered 1 violated

Amazon

4 adhered 1 violated

Neiman Marcus

4 adhered 1 violated

Victoria's Secret

4 adhered 0 violated

Northern Tool

4 adhered 2 violated

Walgreens

3 adhered 4 violated

Ann Taylor

3 adhered 5 violated

Tesco

3 adhered 5 violated

Marks & Spencer

3 adhered 5 violated

John Lewis

3 adhered 4 violated

Zalando

3 adhered 4 violated

Disney

3 adhered 5 violated

Nike

3 adhered 6 violated

Hayneedle

3 adhered 3 violated

Staples

3 adhered 3 violated

Grainger

3 adhered 4 violated

Rakuten

3 adhered 3 violated

Diapers.com

3 adhered 2 violated

Macy's

3 adhered 0 violated

HSN

3 adhered 3 violated

Bass Pro Shops

3 adhered 3 violated

Musician's Friend

3 adhered 3 violated

DICK'S Sporting Goods

3 adhered 1 violated

REI

3 adhered 1 violated

Newegg

3 adhered 3 violated

Disney

3 adhered 1 violated

Toys'R'Us

3 adhered 1 violated

Staples

3 adhered 6 violated

Sears

3 adhered 1 violated

Ralph Lauren

3 adhered 0 violated

Gilt

3 adhered 1 violated

Home Depot

3 adhered 0 violated

Build.com

3 adhered 1 violated

Williams-Sonoma

3 adhered 5 violated

Debenhams

2 adhered 5 violated

HP

2 adhered 5 violated

American Eagle Outfitters

2 adhered 3 violated

Urban Outfitters

2 adhered 6 violated

B&H Photo

2 adhered 2 violated

Walgreens

2 adhered 1 violated

Dell

2 adhered 5 violated

Cabela's

2 adhered 3 violated

Nordstrom

2 adhered 2 violated

TigerDirect

2 adhered 3 violated

Office Depot

2 adhered 6 violated

J.C. Penney

2 adhered 2 violated

Foot Locker

2 adhered 2 violated

Urban Outfitters

2 adhered 2 violated

Crate & Barrel

2 adhered 2 violated

Hayneedle

2 adhered 4 violated

Beauty.com

1 adhered 3 violated

Rakuten

1 adhered 3 violated

Crutchfield

1 adhered 3 violated

Target

1 adhered 2 violated

Nike

1 adhered 2 violated

Ann Taylor

0 adhered 4 violated