Page Types Overview

Sorting Tool

105 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 105 annotated “Sorting Tool” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Solid sorting features enable users to order products by the attributes they care about — something that can dramatically speed up the user’s product-exploration and -selection process.

More ‘Sorting Tool’ Insights

  • Our testing shows that sorting is a generally under-prioritized area of e-commerce that has remained largely unchanged for the past 10–15 years (the entire history of modern e-commerce), with little-to-no innovation. In fact, some sites have started removing sorting features from their product lists altogether in a misguided attempt at simplification. This trend and general stagnation stands in sharp contrast to how important sorting features are to users.
  • During usability testing sorting proved to be a crucial part of the users’ product-finding process. Sorting is particularly popular as a soft-boundary alternative to filtering, with many users frequently opting to sort rather than filter because they don’t have a strict range in mind (”I care about cost, but I haven’t decided on a specific budget”), or for parameters where the user lacks the necessary domain knowledge to specify the hard cut-off points required by a filter.
  • Even for users with extensive domain knowledge or just general web shrewdness, in testing sorting proved to be a powerful feature and was often combined with filtering (“I filter the cameras for ‘water resistant’ models and $300–$500, and then sort that list by customer ratings to see the ‘best ones’ first”).

Learn More: Besides exploring the 105 “Sorting Tool” page design examples below, you may also want to read our related article on “Don’t Base ‘Customer Ratings’ Sorting on Averages Only” and “Category-Specific Sorting: A New Way to Sort Products”.

Get Full Access: To see all of Baymard’s 94 product list and filtering research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Macy's (2018)

6 adhered 2 violated

REI (2018)

6 adhered 2 violated

Victoria's Secret (2018)

6 adhered 2 violated

J.C. Penney (2018)

6 adhered 2 violated

Neiman Marcus (2018)

5 adhered 2 violated

Toys'R'Us (2018)

5 adhered 3 violated

Gilt (2018)

5 adhered 2 violated

Microsoft (2018)

5 adhered 2 violated

Apple (2018)

5 adhered 3 violated

TigerDirect (2018)

4 adhered 4 violated

Costco (2018)

4 adhered 3 violated

Musician's Friend (2018)

4 adhered 3 violated

Argos (2018)

4 adhered 4 violated

H&M (2018)

4 adhered 2 violated

IKEA (2018)

4 adhered 3 violated

Adidas (2018)

4 adhered 4 violated

ASOS (2018)

4 adhered 2 violated

Cabela's (2018)

4 adhered 4 violated

Bass Pro Shops (2018)

4 adhered 4 violated

Etsy (2018)

4 adhered 3 violated

Sephora (2018)

4 adhered 5 violated

Foot Locker (2018)

4 adhered 4 violated

L.L. Bean (2018)

4 adhered 4 violated

Walgreens (2018)

3 adhered 4 violated

Ann Taylor (2018)

3 adhered 5 violated

Tesco (2018)

3 adhered 5 violated

Marks & Spencer (2018)

3 adhered 5 violated

John Lewis (2018)

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Zalando (2018)

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Disney (2018)

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Nike (2018)

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Debenhams (2018)

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HP (2018)

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American Eagle Outfitters (2018)

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Urban Outfitters (2018)

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Best Buy (2017)

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Wayfair (2017)

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Lowe's (2017)

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Amazon (2017)

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Overstock (2017)

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Walmart (2017)

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Sears (2017)

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Dell (2017)

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Newegg (2017)

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B&H Photo (2017)

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Crutchfield (2017)

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Williams-Sonoma (2017)

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Home Depot (2017)

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Northern Tool (2017)

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Target (2017)

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Kohl's (2017)

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Office Depot (2017)

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Crate & Barrel (2017)

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Build.com (2017)

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Nordstrom (2017)

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Hayneedle (2017)

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Staples (2017)

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Grainger (2017)

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Rakuten (2017)

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Apple (2015)

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Kohl's (2015)

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Grainger (2015)

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Walmart (2015)

4 adhered 1 violated

Best Buy (2015)

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Sephora (2015)

4 adhered 1 violated

Amazon (2015)

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Neiman Marcus (2015)

4 adhered 1 violated

Victoria's Secret (2015)

4 adhered 0 violated

Northern Tool (2015)

4 adhered 2 violated

Diapers.com (2015)

3 adhered 2 violated

Macy's (2015)

3 adhered 0 violated

HSN (2015)

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Bass Pro Shops (2015)

3 adhered 3 violated

Musician's Friend (2015)

3 adhered 3 violated

DICK'S Sporting Goods (2015)

3 adhered 1 violated

REI (2015)

3 adhered 1 violated

Newegg (2015)

3 adhered 3 violated

Disney (2015)

3 adhered 1 violated

Toys'R'Us (2015)

3 adhered 1 violated

Staples (2015)

3 adhered 6 violated

Sears (2015)

3 adhered 1 violated

Ralph Lauren (2015)

3 adhered 0 violated

Gilt (2015)

3 adhered 1 violated

Home Depot (2015)

3 adhered 0 violated

Build.com (2015)

3 adhered 1 violated

Williams-Sonoma (2015)

3 adhered 5 violated

B&H Photo (2015)

2 adhered 2 violated

Walgreens (2015)

2 adhered 1 violated

Dell (2015)

2 adhered 5 violated

Cabela's (2015)

2 adhered 3 violated

Nordstrom (2015)

2 adhered 2 violated

TigerDirect (2015)

2 adhered 3 violated

Office Depot (2015)

2 adhered 6 violated

J.C. Penney (2015)

2 adhered 2 violated

Foot Locker (2015)

2 adhered 2 violated

Urban Outfitters (2015)

2 adhered 2 violated

Crate & Barrel (2015)

2 adhered 2 violated

Beauty.com (2015)

1 adhered 3 violated

Rakuten (2015)

1 adhered 3 violated

Crutchfield (2015)

1 adhered 3 violated

Target (2015)

1 adhered 2 violated

Nike (2015)

1 adhered 2 violated

Ann Taylor (2015)

0 adhered 4 violated

Wayfair (2014)

6 adhered 1 violated

Hayneedle (2014)

2 adhered 4 violated