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Foot Locker’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Foot Locker and 49 other sites. The overall performance of Foot Locker is all but broken.

Foot Locker's product listings are particularly thwarted by usability issues related to mediocre User Interface, broken Applying & Applied Filters, and broken Loading Products. That said, their product listings perform great within Product Thumbnails.

Rank: #40 of 50

Usability Score: -13

URL: footlocker.com

Reviewer: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: -13

“Broken” Performance

List Layout

6 Guidelines · Score: -21.1

“Broken” Performance
Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Violated High · Score: -26.4
Guideline #4: Violated High · Score: -26.4
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: -15.9

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Adhered High · Score: 31.7
Guideline #9: Violated High · Score: -15.9
Guideline #10: Neutral · Score: 0.0
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: -18.5

“Broken” Performance
Guideline #12: Violated High · Score: -42.3
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 37.0
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Violated Low · Score: -13.2
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 23.8

Guideline #20: Adhered High · Score: 37.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Adhered Low · Score: 13.2
Guideline #23: Violated High · Score: -26.4
Guideline #24: Not Applicable · Score: 0.0
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Product Thumbnails

8 Guidelines · Score: 95.2

“State of the Art” Performance
Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Neutral · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Adhered High · Score: 21.1
Guideline #32: Not Applicable · Score: 0.0
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Hover & Hit Areas

5 Guidelines · Score: -39.7

“Broken” Performance
Guideline #33: Violated Low · Score: -13.2
Guideline #34: Violated High · Score: -26.4
Guideline #35: Violated Low · Score: -15.9
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -21.1

“Broken” Performance
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Not Applicable · Score: 0.0
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.1
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Available Filters

10 Guidelines · Score: 116.3

Guideline #43: Adhered High · Score: 42.3
Guideline #44: Adhered Low · Score: 18.5
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Issue Resolved · Score: 37.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Adhered High · Score: 31.7
Guideline #50: Violated Low · Score: -13.2
Guideline #51: Violated High · Score: -26.4
Guideline #52: Adhered High · Score: 26.4
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Scope & Logic

10 Guidelines · Score: -58.2

“Broken” Performance
Guideline #53: Violated High · Score: -37.0
Guideline #54: Violated High · Score: -37.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 21.1
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Violated Low · Score: -5.3
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: 23.8

Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Adhered High · Score: 37.0
Guideline #66: Violated Low · Score: -13.2
Guideline #67: Adhered High · Score: 26.4
Guideline #68: Violated High · Score: -26.4
Guideline #69: Neutral · Score: 0.0
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.4
Guideline #72: Violated High · Score: -26.4
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: 0.0

“Broken” Performance
Guideline #74: Violated High · Score: -26.4
Guideline #75: Adhered High · Score: 26.4
Guideline #76: Adhered High · Score: 26.4
Guideline #77: Violated High · Score: -26.4
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Sorting

11 Guidelines · Score: -134.8

“Broken” Performance
Guideline #78: Violated High · Score: -42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Violated High · Score: -21.1
Guideline #81: Adhered High · Score: 26.4
Guideline #82: Violated Low · Score: -13.2
Guideline #83: Violated High · Score: -26.4
Guideline #84: Adhered High · Score: 26.4
Guideline #85: Violated High · Score: -21.1
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated High · Score: -10.6
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Comparison Tool

5 Guidelines · Score: 37.0

Guideline #89: Issue Resolved · Score: 37.0
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline #92: Not Applicable · Score: 0.0
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Foot Locker’s product lists, filtering and sorting implementation adhered to 24 usability guidelines, violated 30, and scored neutral on 3 occasions, while a remaining 36 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Foot Locker ranks 40 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 8 in the Apparel & Accessories industry.

Poor
Acceptable
Good

3. Nike

6. Gap

7. Gilt

8. Foot Locker

“Broken” Performance
“Broken” Performance
“Broken” Performance
“Broken” Performance
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