On this page there’s 5 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 96 ‘Search: Autocomplete Suggestions’ design examples.)

The screenshot was taken December 2, 2016 and depicts ASOS’s Autocomplete Suggestions. In total, we’ve reviewed 30 of ASOS’s design elements. To see them all, visit the full ASOS UX case study.