On this page there’s 6 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 96 ‘Search: Autocomplete Suggestions’ design examples.)

The screenshot was taken April 6, 2017 and depicts H&M’s Autocomplete Suggestions. In total, we’ve reviewed 28 of H&M’s design elements. To see them all, visit the full H&M UX case study.