On this page there’s 5 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 96 ‘Search: Autocomplete Suggestions’ design examples.)

The screenshot was taken May 7, 2014 and depicts REI’s Autocomplete Suggestions. In total, we’ve reviewed 41 of REI’s design elements. To see them all, visit the full REI UX case study.