This is a usability benchmark of the search experience of 50 major e-commerce sites.
You’re currently navigating by page type (No Results Page). You can also navigate by case studies.
On this page there's 3 highlights (pro only) outlining what Northern Tool are doing right and wrong. The screenshot was taken May 19, 2014 and depicts Northern Tool's No Results Page.
In total, 4 of Northern Tool's pages have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. See full Northern Tool case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567