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Gap’s Search UX

This is a usability benchmark of the e-commerce search experience of Gap and 49 other sites. The overall performance of Gap is all but broken.

Some of Gap's biggest on-site search usability issues are due to broken Results Layout, Query Types, and Autocomplete.

Rank: #39 of 50

Usability Score: -7

URL: gap.com

Reviewer: Thomas Grønne

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: -7

“Broken” Performance

Query Types

12 Guidelines · Score: -27.3

“Broken” Performance
Guideline #1: Adhered High · Score: 54.5
Guideline #2: Violated Low · Score: -27.3
Guideline #3: Adhered High · Score: 34.1
Guideline #4: Violated High · Score: -34.1
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 54.5

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Violated High · Score: -34.1
Guideline #16: Adhered High · Score: 47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Violated High · Score: -13.6
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: -61.3

“Broken” Performance
Guideline #23: Violated High · Score: -40.9
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Violated High · Score: -20.4
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Not Applicable · Score: 0.0
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Results Logic & Guidance

8 Guidelines · Score: 78.4

Guideline #30: Issue Resolved · Score: 47.7
Guideline #31: Violated Low · Score: -23.9
Guideline #32: Neutral · Score: 0.0
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered High · Score: 20.4
Guideline #35: Adhered High · Score: 34.1
Guideline #36: Not Applicable · Score: 0.0
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: -30.7

“Broken” Performance
Guideline #38: Violated High · Score: -34.1
Guideline #39: Issue Resolved · Score: 54.5
Guideline #40: Violated High · Score: -54.5
Guideline #41: Adhered High · Score: 47.7
Guideline #42: Violated High · Score: -34.1
Guideline #43: Violated Low · Score: -17.0
Guideline #44: Violated High · Score: -27.3
Guideline #45: Adhered High · Score: 34.1
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Results Filtering & Sorting

15 Guidelines · Score: -20.4

“Broken” Performance
Guideline #46: Violated High · Score: -54.5
Guideline #47: Violated High · Score: -54.5
Guideline #48: Violated High · Score: -47.7
Guideline #49: Issue Resolved · Score: 47.7
Guideline #50: Adhered High · Score: 47.7
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Issue Resolved · Score: 34.1
Guideline #54: Neutral · Score: 0.0
Guideline #55: Violated High · Score: -34.1
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Gap adhered to 17 usability guidelines, violated 19, and scored neutral on 2 occasions, while a remaining 22 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Gap ranks 39 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 6 in the Apparel & Accessories industry.

Poor
Acceptable
Good

6. Gap

“Broken” Performance
“Broken” Performance
“Broken” Performance

9. Zulily

“Broken” Performance

10. Gilt

“Broken” Performance
“Broken” Performance

12. J.Crew

“Broken” Performance
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