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Disney Store’s Search UX

This is a usability benchmark of the e-commerce search experience of Disney Store and 49 other sites. The overall performance of Disney Store is poor.

Some of Disney Store's biggest on-site search usability issues are due to mediocre Results Layout, poor Autocomplete, and poor Search Form & Logic.

Rank: #21 of 50

Usability Score: 239

URL: disneystore.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: 239

Query Types

12 Guidelines · Score: 64.7

Guideline #1: Adhered High · Score: 54.5
Guideline #2: Neutral · Score: 0.0
Guideline #3: Neutral · Score: 0.0
Guideline #4: Violated Low · Score: -17.0
Guideline #5: Adhered Low · Score: 23.9
Guideline #6: Not Applicable · Score: 0.0
Guideline #7: Adhered Low · Score: 23.9
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered Low · Score: 13.6
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: -10.2

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Violated Low · Score: -17.0
Guideline #16: Violated High · Score: -47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 0.0

Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered Low · Score: 20.4
Guideline #25: Neutral · Score: 0.0
Guideline #26: Violated High · Score: -34.1
Guideline #27: Violated Low · Score: -20.4
Guideline #28: Violated High · Score: -34.1
Guideline #29: Adhered High · Score: 27.3
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Results Logic & Guidance

8 Guidelines · Score: 71.6

Guideline #30: Issue Resolved · Score: 47.7
Guideline #31: Violated High · Score: -47.7
Guideline #32: Neutral · Score: 0.0
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered High · Score: 20.4
Guideline #35: Adhered Low · Score: 17.0
Guideline #36: Issue Resolved · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: 23.9

Guideline #38: Violated High · Score: -34.1
Guideline #39: Issue Resolved · Score: 54.5
Guideline #40: Violated Low · Score: -27.3
Guideline #41: Issue Resolved · Score: 47.7
Guideline #42: Violated Low · Score: -17.0
Guideline #43: Not Applicable · Score: 0.0
Guideline #44: Neutral · Score: 0.0
Guideline #45: Neutral · Score: 0.0
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Results Filtering & Sorting

15 Guidelines · Score: 88.6

“Broken” Performance
Guideline #46: Violated High · Score: -54.5
Guideline #47: Adhered Low · Score: 27.3
Guideline #48: Adhered High · Score: 47.7
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Adhered High · Score: 47.7
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Adhered High · Score: 34.1
Guideline #54: Neutral · Score: 0.0
Guideline #55: Violated High · Score: -34.1
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Violated High · Score: -34.1
Guideline #60: Issue Resolved · Score: 13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Disney Store adhered to 23 usability guidelines, violated 16, and scored neutral on 7 occasions, while a remaining 14 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Sports, Toys & Hobbies

Overall Disney Store ranks 21 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 2 in the Sports, Toys & Hobbies industry.

Poor
Acceptable
Good

2. Disney Store

3. REI

“Broken” Performance
“Broken” Performance
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