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Dick’s Sporting Goods' Search UX

This is a usability benchmark of the e-commerce search experience of Dick's Sporting Goods and 49 other sites. The overall performance of Dick's Sporting Goods is all but broken. Some of Dick's Sporting Goods' biggest on-site search usability issues are due to broken Results Filtering & Sorting, Autocomplete, and Results Layout. That said, their search experience performs great within Results Logic & Guidance.

Rank: #40 of 50

Usability Score: -44

URL: dickssportinggoods.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: -44

“Broken” Performance

Query Types

12 Guidelines · Score: 92.0

Guideline #1: Neutral · Score: 0.0
Guideline #2: Adhered High · Score: 54.5
Guideline #3: Adhered Low · Score: 17.0
Guideline #4: Adhered High · Score: 34.1
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered Low · Score: 23.9
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Adhered Low · Score: 17.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: -27.3

“Broken” Performance
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Violated High · Score: -34.1
Guideline #16: Violated High · Score: -47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: -61.3

“Broken” Performance
Guideline #23: Violated High · Score: -40.9
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Violated High · Score: -20.4
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Not Applicable · Score: 0.0
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Results Logic & Guidance

8 Guidelines · Score: 170.4

“State of the Art” Performance
Guideline #30: Issue Resolved · Score: 47.7
Guideline #31: Adhered Low · Score: 23.9
Guideline #32: Adhered High · Score: 40.9
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated Low · Score: -10.2
Guideline #35: Adhered High · Score: 34.1
Guideline #36: Issue Resolved · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: -44.3

“Broken” Performance
Guideline #38: Violated High · Score: -34.1
Guideline #39: Issue Resolved · Score: 54.5
Guideline #40: Neutral · Score: 0.0
Guideline #41: Violated High · Score: -47.7
Guideline #42: Violated High · Score: -34.1
Guideline #43: Violated Low · Score: -17.0
Guideline #44: Neutral · Score: 0.0
Guideline #45: Adhered High · Score: 34.1
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Results Filtering & Sorting

15 Guidelines · Score: -173.8

“Broken” Performance
Guideline #46: Violated High · Score: -54.5
Guideline #47: Violated High · Score: -54.5
Guideline #48: Violated High · Score: -47.7
Guideline #49: Issue Resolved · Score: 47.7
Guideline #50: Violated Low · Score: -23.9
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Violated High · Score: -34.1
Guideline #54: Violated High · Score: -34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Violated High · Score: -34.1
Guideline #60: Violated High · Score: -13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Dick's Sporting Goods adhered to 20 usability guidelines, violated 21, and scored neutral on 3 occasions, while a remaining 16 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Sports, Toys & Hobbies

Overall Dick's Sporting Goods ranks 40 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 5 in the Sports, Toys & Hobbies industry.

Poor
Acceptable
Good

3. REI

5. Dick's Sporting Goods

“Broken” Performance
“Broken” Performance

1 More UX Case Study of Dick's Sporting Goods

We have also evaluated the usability of Dick's Sporting Goods in this other study:

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