Use the interactive UX benchmark chart below to see the ranked UX performance of 10 e-commerce sites within ‘Health & Beauty’ in the US and Europe. Each of the 10 Health & Beauty sites has been manually rated across 1228 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 244 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1228 Guidelines
Desktop Web
457 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
45 Guidelines
Product Lists & Filtering
75 Guidelines
Product Page
103 Guidelines
Cart & Checkout
123 Guidelines
Customer Accounts
38 Guidelines
Site-Wide Features
15 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
422 Guidelines
Mobile App
349 Guidelines
Deep dive into the performance and page designs of the 10 case studies.
Case studies from other industries you may find interesting.
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Health & Beauty sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 244 case studies.
Join 37,000+ UX professionals and get a new UX article every week.
380 free UX articles based on large-scale research.
14,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.