On this page there’s 12 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 147 ‘Homepage & Category: Drop-Down Menu’ design examples.)

The screenshot was taken May 24, 2018 and depicts REI’s Drop-Down Menu. In total, we’ve reviewed 41 of REI’s design elements. To see them all, visit the full REI UX case study.