You’re browsing the 2013 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Drop-Down Menu). You can also navigate by site reviews.

On this page there’s 8 highlights (pro only) outlining what Kohl’s are doing right and wrong. The screenshot was taken November 11, 2013 and depicts Kohl’s Drop-Down Menu.

In total, 5 Kohl’s page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Kohl’s case study.