This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Drop-Down Menu). You can also navigate by site reviews.
On this page there’s 8 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken December 17, 2013 and depicts REI's Drop-Down Menu.
In total, 5 REI page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full REI case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567