On this page there’s 8 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 147 ‘Homepage & Category: Drop-Down Menu’ design examples.)
The screenshot was taken December 17, 2013 and depicts REI’s Drop-Down Menu. In total, we’ve reviewed 41 of REI’s design elements. To see them all, visit the full REI UX case study.