Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Product List). You can also navigate by site reviews.

On this page there’s 12 highlights (pro only) outlining what Sephora are doing right and wrong. The screenshot was taken August 16, 2016 and depicts Sephora's Product List.

In total, 7 Sephora page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Sephora case study.