This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Product Page). You can also navigate by site reviews.
On this page there’s 9 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken February 23, 2016 and depicts REI's Product Page.
In total, 4 REI page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full REI case study.
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