On this page there’s 5 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 100 ‘Homepage & Category: Product Page’ design examples.)
The screenshot was taken February 23, 2016 and depicts REI’s Product Page. In total, we’ve reviewed 41 of REI’s design elements. To see them all, visit the full REI UX case study.