You’re browsing the 2013 version of this benchmark database. Head here for the most recent version.
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This is a usability benchmark of the homepage and category navigation of 100 top e-commerce sites. You’re currently navigating by page type (Product Page). You can also navigate by case studies.

On this page there's 9 highlights (pro only) outlining what Bass Pro Shops are doing right and wrong. The screenshot was taken December 27, 2013 and depicts Bass Pro Shops' Product Page.

In total, 7 of Bass Pro Shops' pages have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Bass Pro Shops case study.

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