This is a usability benchmark of the homepage and category navigation of 100 top e-commerce sites.
You’re currently navigating by page type (Product Page). You can also navigate by case studies.
On this page there's 9 highlights (pro only) outlining what Bass Pro Shops are doing right and wrong. The screenshot was taken December 27, 2013 and depicts Bass Pro Shops' Product Page.
In total, 7 of Bass Pro Shops' pages have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Bass Pro Shops case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567