You’re browsing the 2013 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

OfficeMax’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of OfficeMax and 49 other sites. The overall performance of OfficeMax is mediocre. Some of OfficeMax's biggest category usability issues are due to broken Category Taxonomy, Product Lists, and Cross-Navigation & -Selling. That said, their category experience performs great within Homepage.

Rank: #40 of 50

Usability Score: 390

URL: officemax.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 390

Homepage

13 Guidelines · Score: 152.9

“State of the Art” Performance
Guideline #1: Adhered High · Score: 39.6
Guideline #2: Violated High · Score: -28.3
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Adhered Low · Score: 14.2
Guideline #5: Adhered High · Score: 17.0
Guideline #6: Neutral · Score: 0.0
Guideline #7: Adhered Low · Score: 8.5
Guideline #8: Adhered High · Score: 28.3
Guideline #9: Adhered Low · Score: 8.5
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Neutral · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Category Taxonomy

13 Guidelines · Score: 11.3

“Broken” Performance
Guideline #14: Violated High · Score: -39.6
Guideline #15: Violated High · Score: -28.3
Guideline #16: Neutral · Score: 0.0
Guideline #17: Violated High · Score: -28.3
Guideline #18: Violated High · Score: -39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Adhered Low · Score: 14.2
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Violated Low · Score: -11.3
Guideline #26: Adhered High · Score: 22.6
Guideline content only available in Baymard Pro – Get Full Access

Main Navigation

16 Guidelines · Score: 195.3

Guideline #27: Adhered High · Score: 39.6
Guideline #28: Neutral · Score: 0.0
Guideline #29: Violated High · Score: -39.6
Guideline #30: Adhered Low · Score: 14.2
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Adhered High · Score: 22.6
Guideline #36: Neutral · Score: 0.0
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Violated High · Score: -17.0
Guideline #42: Violated High · Score: -11.3
Guideline content only available in Baymard Pro – Get Full Access

Intermediary Category Pages

7 Guidelines · Score: 48.1

Guideline #43: Neutral · Score: 0.0
Guideline #44: Violated Low · Score: -19.8
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Adhered High · Score: 28.3
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Lists

13 Guidelines · Score: -45.3

“Broken” Performance
Guideline #50: Adhered High · Score: 45.3
Guideline #51: Adhered Low · Score: 22.6
Guideline #52: Adhered Low · Score: 19.8
Guideline #53: Neutral · Score: 0.0
Guideline #54: Neutral · Score: 0.0
Guideline #55: Violated High · Score: -45.3
Guideline #56: Violated Low · Score: -11.3
Guideline #57: Violated Low · Score: -14.2
Guideline #58: Violated High · Score: -34.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Violated High · Score: -17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
Guideline content only available in Baymard Pro – Get Full Access

Site-Wide Layout

10 Guidelines · Score: 67.9

Guideline #63: Neutral · Score: 0.0
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Violated High · Score: -22.6
Guideline #68: Issue Resolved · Score: 17.0
Guideline #69: Violated High · Score: -17.0
Guideline #70: Issue Resolved · Score: 17.0
Guideline #71: Violated High · Score: -11.3
Guideline #72: Violated High · Score: -11.3
Guideline content only available in Baymard Pro – Get Full Access

Cross-Navigation & -Selling

7 Guidelines · Score: -39.6

“Broken” Performance
Guideline #73: Adhered Low · Score: 14.2
Guideline #74: Violated Low · Score: -14.2
Guideline #75: Violated High · Score: -28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of OfficeMax adhered to 38 usability guidelines, violated 24, and scored neutral on 9 occasions, while a remaining 8 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Office Supplies

Overall OfficeMax ranks 40 when comparing their homepage and category UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 2 in the Office Supplies industry.

Poor
Acceptable
Good

2. OfficeMax

3. Staples

Close overlay