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Sony’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Sony and 49 other sites. The overall performance of Sony is state of the art. It is especially a state of the art Category Taxonomy, Homepage, and Main Navigation that helps Sony's category UX.

We also benchmarked Sony in 2013. Since then, their overall UX performance is -36% worse.

Rank: #28 of 50

Usability Score: 1,005

URL: store.sony.com

Reviewed by: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 1,005 (-36% since 2013)

Current Performance - “State of the Art”
2013 Performance - “State of the Art”

Homepage

13 Guidelines · Score: 144.4 (+32%)

“State of the Art” Performance
Guideline #1: Adhered High · Score: 39.6
Guideline #2: Neutral · Score: 0.0
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Adhered High · Score: 28.3
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Violated Low · Score: -8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
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Category Taxonomy

13 Guidelines · Score: 286.0 (-39%)

“State of the Art” Performance
Guideline #14: Violated High · Score: -39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Adhered Low · Score: 19.8
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Issue Resolved · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Adhered High · Score: 28.3
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Issue Resolved · Score: 22.6
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Main Navigation

16 Guidelines · Score: 203.8 (-120%)

“State of the Art” Performance
Guideline #27: Violated High · Score: -39.6
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Issue Resolved · Score: 28.3
Guideline #31: Not Applicable · Score: 0.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Violated High · Score: -22.6
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Adhered High · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Adhered High · Score: 17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: 67.9 (+1%)

Guideline #43: Adhered High · Score: 45.3
Guideline #44: Adhered High · Score: 39.6
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Violated High · Score: -28.3
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -28.3
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 164.2 (+23%)

Guideline #50: Adhered High · Score: 45.3
Guideline #51: Adhered Low · Score: 22.6
Guideline #52: Neutral · Score: 0.0
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Adhered High · Score: 45.3
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Issue Resolved · Score: 22.6
Guideline #57: Neutral · Score: 0.0
Guideline #58: Violated High · Score: -34.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Adhered High · Score: 17.0
Guideline #61: Issue Resolved · Score: 17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 79.3 (-127%)

Guideline #63: Neutral · Score: 0.0
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Violated High · Score: -28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Violated High · Score: -22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Neutral · Score: 0.0
Guideline #72: Adhered High · Score: 11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: 59.5 (-65%)

Guideline #73: Violated Low · Score: -14.2
Guideline #74: Neutral · Score: 0.0
Guideline #75: Adhered High · Score: 28.3
Guideline #76: Adhered High · Score: 28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Sony adhered to 47 usability guidelines, violated 13, and scored neutral on 7 occasions, while a remaining 12 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Sony ranks 28 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Electronics industry.

Poor
Acceptable
Good
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

4. Sony

“State of the Art” Performance

5. Newegg

7. HP

9. Dell

1 More UX Case Study of Sony

We have also evaluated the usability of Sony in this other study:

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