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Dell’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Dell and 49 other sites. The overall performance of Dell is mediocre.

Some of Dell's biggest category usability issues are due to poor Cross-Navigation & -Selling, poor Homepage, and broken Main Navigation. That said, their category experience performs great within Intermediary Category Pages.

We also benchmarked Dell in 2013. Since then, their overall UX performance is -6% worse.

Rank: #50 of 50

Usability Score: 337

URL: dell.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 337 (-6% since 2013)

Current Performance
2013 Performance

Homepage

13 Guidelines · Score: 51.0 (+31%)

Guideline #1: Violated High · Score: -39.6
Guideline #2: Adhered High · Score: 28.3
Guideline #3: Violated Low · Score: -14.2
Guideline #4: Violated High · Score: -28.3
Guideline #5: Adhered High · Score: 17.0
Guideline #6: Adhered Low · Score: 14.2
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Adhered High · Score: 28.3
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered High · Score: 17.0
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 164.2 (+27%)

Guideline #14: Violated High · Score: -39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Violated High · Score: -28.3
Guideline #18: Adhered High · Score: 39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Violated High · Score: -28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Adhered High · Score: 22.6
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Main Navigation

16 Guidelines · Score: 11.3 (-58%)

“Broken” Performance
Guideline #27: Violated High · Score: -39.6
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Violated High · Score: -28.3
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Violated High · Score: -28.3
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Violated High · Score: -28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Violated High · Score: -22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Violated High · Score: -17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: 124.6 (+89%)

“State of the Art” Performance
Guideline #43: Adhered High · Score: 45.3
Guideline #44: Adhered High · Score: 39.6
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Violated High · Score: -28.3
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -101.9 (-86%)

“Broken” Performance
Guideline #50: Neutral · Score: 0.0
Guideline #51: Neutral · Score: 0.0
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Violated High · Score: -45.3
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Violated High · Score: -28.3
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 93.4 (+38%)

Guideline #63: Adhered High · Score: 28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Violated High · Score: -28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Violated High · Score: -22.6
Guideline #68: Issue Resolved · Score: 17.0
Guideline #69: Violated Low · Score: -8.5
Guideline #70: Issue Resolved · Score: 17.0
Guideline #71: Issue Resolved · Score: 11.3
Guideline #72: Adhered High · Score: 11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -5.7 (-20%)

Guideline #73: Neutral · Score: 0.0
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -28.3
Guideline #76: Issue Resolved · Score: 28.3
Guideline #77: Violated High · Score: -22.6
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Dell adhered to 35 usability guidelines, violated 25, and scored neutral on 5 occasions, while a remaining 14 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Dell ranks 50 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 9 in the Electronics industry.

Poor
Acceptable
Good
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

4. Sony

“State of the Art” Performance

5. Newegg

7. HP

9. Dell

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