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HP’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of HP and 49 other sites. The overall performance of HP is good. It is especially a state of the art Category Taxonomy, Main Navigation, and Site-Wide Layout that helps HP's category UX. Do, however, watch out for their broken Cross-Navigation & -Selling performance.

We also benchmarked HP in 2013. Since then, their overall UX performance is up by 13%.

Rank: #36 of 50

Usability Score: 913

URL: shopping.hp.com

Reviewed by: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 913 (+13% since 2013)

Current Performance
2013 Performance

Homepage

13 Guidelines · Score: 84.9 (-62%)

Guideline #1: Adhered Low · Score: 19.8
Guideline #2: Neutral · Score: 0.0
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Violated High · Score: -28.3
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
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Category Taxonomy

13 Guidelines · Score: 334.1 (-2%)

“State of the Art” Performance
Guideline #14: Adhered High · Score: 39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Adhered High · Score: 39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Issue Resolved · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Issue Resolved · Score: 22.6
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Main Navigation

16 Guidelines · Score: 297.3 (+76%)

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.6
Guideline #28: Adhered High · Score: 45.3
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Violated Low · Score: -14.2
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Violated High · Score: -17.0
Guideline #42: Violated High · Score: -11.3
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Intermediary Category Pages

7 Guidelines · Score: 124.6 (+149%)

“State of the Art” Performance
Guideline #43: Adhered High · Score: 45.3
Guideline #44: Adhered High · Score: 39.6
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Issue Resolved · Score: 28.3
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -28.3
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -31.1 (-11%)

“Broken” Performance
Guideline #50: Violated Low · Score: -22.6
Guideline #51: Violated Low · Score: -22.6
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered Low · Score: 22.6
Guideline #54: Violated Low · Score: -22.6
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Adhered High · Score: 22.6
Guideline #57: Violated Low · Score: -14.2
Guideline #58: Violated High · Score: -34.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Adhered High · Score: 17.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 158.5 (+108%)

“State of the Art” Performance
Guideline #63: Adhered High · Score: 28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Violated High · Score: -17.0
Guideline #70: Issue Resolved · Score: 17.0
Guideline #71: Adhered Low · Score: 5.7
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -56.6 (-193%)

“Broken” Performance
Guideline #73: Violated High · Score: -28.3
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Adhered High · Score: 11.3
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of HP adhered to 46 usability guidelines, violated 18, and scored neutral on 3 occasions, while a remaining 12 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall HP ranks 36 when comparing their homepage and category UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 7 in the Electronics industry.

Poor
Acceptable
Good
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

4. Sony

5. Newegg

7. HP

9. Dell

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