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L.L. Bean’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of L.L. Bean and 49 other sites. The overall performance of L.L. Bean is state of the art. It is especially a state of the art Site-Wide Layout, Main Navigation, and Category Taxonomy that helps L.L. Bean's category UX.

We also benchmarked L.L. Bean in 2013. Since then, their overall UX performance is 9% better.

Rank: #3 of 50

Usability Score: 1,307

URL: llbean.com

Reviewed by: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 1,307 (+9% since 2013)

Current Performance - “State of the Art”
2013 Performance - “State of the Art”

Homepage

13 Guidelines · Score: 95.1 (-128%)

Guideline #1: Adhered High · Score: 38.0
Guideline #2: Adhered Low · Score: 13.6
Guideline #3: Issue Resolved · Score: 27.2
Guideline #4: Violated High · Score: -27.2
Guideline #5: Adhered Low · Score: 8.1
Guideline #6: Neutral · Score: 0.0
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 27.2
Guideline #11: Adhered High · Score: 16.3
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.1
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Category Taxonomy

13 Guidelines · Score: 247.2 (-48%)

“State of the Art” Performance
Guideline #14: Adhered High · Score: 38.0
Guideline #15: Adhered High · Score: 27.2
Guideline #16: Adhered High · Score: 38.0
Guideline #17: Adhered High · Score: 27.2
Guideline #18: Violated High · Score: -38.0
Guideline #19: Adhered High · Score: 32.6
Guideline #20: Issue Resolved · Score: 43.5
Guideline #21: Adhered High · Score: 27.2
Guideline #22: Adhered High · Score: 27.2
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 13.6
Guideline #25: Violated Low · Score: -10.9
Guideline #26: Adhered High · Score: 21.7
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Main Navigation

16 Guidelines · Score: 353.1 (+21%)

“State of the Art” Performance
Guideline #27: Adhered High · Score: 38.0
Guideline #28: Adhered High · Score: 43.5
Guideline #29: Adhered High · Score: 38.0
Guideline #30: Adhered High · Score: 27.2
Guideline #31: Violated Low · Score: -16.3
Guideline #32: Adhered High · Score: 32.6
Guideline #33: Issue Resolved · Score: 32.6
Guideline #34: Adhered High · Score: 27.2
Guideline #35: Adhered High · Score: 21.7
Guideline #36: Issue Resolved · Score: 27.2
Guideline #37: Issue Resolved · Score: 27.2
Guideline #38: Adhered High · Score: 21.7
Guideline #39: Issue Resolved · Score: 21.7
Guideline #40: Issue Resolved · Score: 16.3
Guideline #41: Violated High · Score: -16.3
Guideline #42: Adhered High · Score: 10.9
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Intermediary Category Pages

7 Guidelines · Score: 138.5 (+126%)

“State of the Art” Performance
Guideline #43: Adhered Low · Score: 21.7
Guideline #44: Violated Low · Score: -19.0
Guideline #45: Adhered High · Score: 38.0
Guideline #46: Adhered High · Score: 27.2
Guideline #47: Adhered High · Score: 27.2
Guideline #48: Adhered High · Score: 27.2
Guideline #49: Adhered High · Score: 16.3
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Product Lists

13 Guidelines · Score: 179.3 (+73%)

Guideline #50: Adhered High · Score: 43.5
Guideline #51: Adhered High · Score: 43.5
Guideline #52: Adhered High · Score: 38.0
Guideline #53: Adhered High · Score: 43.5
Guideline #54: Adhered High · Score: 43.5
Guideline #55: Adhered High · Score: 43.5
Guideline #56: Violated High · Score: -21.7
Guideline #57: Violated High · Score: -27.2
Guideline #58: Violated High · Score: -32.6
Guideline #59: Adhered High · Score: 27.2
Guideline #60: Issue Resolved · Score: 16.3
Guideline #61: Violated High · Score: -16.3
Guideline #62: Violated High · Score: -21.7
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Site-Wide Layout

10 Guidelines · Score: 211.9 (+23%)

“State of the Art” Performance
Guideline #63: Adhered High · Score: 27.2
Guideline #64: Issue Resolved · Score: 43.5
Guideline #65: Adhered High · Score: 27.2
Guideline #66: Adhered High · Score: 21.7
Guideline #67: Adhered High · Score: 21.7
Guideline #68: Adhered High · Score: 16.3
Guideline #69: Issue Resolved · Score: 16.3
Guideline #70: Adhered High · Score: 16.3
Guideline #71: Issue Resolved · Score: 10.9
Guideline #72: Adhered High · Score: 10.9
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Cross-Navigation & -Selling

7 Guidelines · Score: 81.5 (-75%)

“State of the Art” Performance
Guideline #73: Neutral · Score: 0.0
Guideline #74: Neutral · Score: 0.0
Guideline #75: Adhered High · Score: 27.2
Guideline #76: Issue Resolved · Score: 27.2
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 16.3
Guideline #79: Adhered High · Score: 10.9
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of L.L. Bean adhered to 58 usability guidelines, violated 12, and scored neutral on 4 occasions, while a remaining 5 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall L.L. Bean ranks 3 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Apparel & Accessories industry.

Poor
Acceptable
Good

1. L.L. Bean

“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

5. Nike

“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

9. Gilt

11. Gap

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