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Ralph Lauren’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Ralph Lauren and 49 other sites. The overall performance of Ralph Lauren is state of the art. It is especially a state of the art Site-Wide Layout, Main Navigation, and Product Lists that helps Ralph Lauren's category UX.

We also benchmarked Ralph Lauren in 2013. Since then, their overall UX performance is up by 58%.

Rank: #27 of 50

Usability Score: 1,007

URL: ralphlauren.com

Reviewed by: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 1,007 (+58% since 2013)

Current Performance - “State of the Art”
2013 Performance

Homepage

13 Guidelines · Score: 70.8 (+80%)

Guideline #1: Adhered Low · Score: 19.8
Guideline #2: Violated High · Score: -28.3
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Violated Low · Score: -14.2
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Violated Low · Score: -8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
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Category Taxonomy

13 Guidelines · Score: 150.0 (-7%)

Guideline #14: Violated High · Score: -39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Violated High · Score: -28.3
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Violated High · Score: -22.6
Guideline #26: Issue Resolved · Score: 22.6
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Main Navigation

16 Guidelines · Score: 328.4 (+32%)

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.6
Guideline #28: Adhered High · Score: 45.3
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Violated High · Score: -28.3
Guideline #31: Violated Low · Score: -17.0
Guideline #32: Adhered Low · Score: 17.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Adhered High · Score: 22.6
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Issue Resolved · Score: 17.0
Guideline #42: Adhered High · Score: 11.3
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Intermediary Category Pages

7 Guidelines · Score: 11.3 (+61%)

Guideline #43: Violated High · Score: -45.3
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Violated High · Score: -28.3
Guideline #49: Adhered High · Score: 17.0
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Product Lists

13 Guidelines · Score: 203.8 (+114%)

“State of the Art” Performance
Guideline #50: Adhered High · Score: 45.3
Guideline #51: Adhered Low · Score: 22.6
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Neutral · Score: 0.0
Guideline #55: Adhered High · Score: 45.3
Guideline #56: Violated High · Score: -22.6
Guideline #57: Neutral · Score: 0.0
Guideline #58: Adhered High · Score: 34.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Violated High · Score: -17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Not Applicable · Score: 0.0
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Site-Wide Layout

10 Guidelines · Score: 184.0 (-3%)

“State of the Art” Performance
Guideline #63: Adhered High · Score: 28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Violated Low · Score: -8.5
Guideline #70: Issue Resolved · Score: 17.0
Guideline #71: Neutral · Score: 0.0
Guideline #72: Adhered High · Score: 11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: 59.5 (+108%)

Guideline #73: Neutral · Score: 0.0
Guideline #74: Violated Low · Score: -14.2
Guideline #75: Adhered High · Score: 28.3
Guideline #76: Issue Resolved · Score: 28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Ralph Lauren adhered to 49 usability guidelines, violated 16, and scored neutral on 4 occasions, while a remaining 10 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Ralph Lauren ranks 27 when comparing their homepage and category UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 6 in the Apparel & Accessories industry.

Poor
Acceptable
Good
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

5. Nike

“State of the Art” Performance

6. Ralph Lauren

“State of the Art” Performance
“State of the Art” Performance

9. Gilt

11. Gap

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