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Gilt’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Gilt and 49 other sites. The overall performance of Gilt is good.

It is especially a state of the art Category Taxonomy, Main Navigation, and Homepage that helps Gilt's category UX. Do, however, watch out for their broken Cross-Navigation & -Selling performance.

Rank: #39 of 50

Usability Score: 852

URL: gilt.com

Reviewer: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 852

Homepage

13 Guidelines · Score: 164.2

“State of the Art” Performance
Guideline #1: Adhered High · Score: 39.6
Guideline #2: Adhered High · Score: 28.3
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Violated Low · Score: -14.2
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
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Category Taxonomy

13 Guidelines · Score: 232.2

“State of the Art” Performance
Guideline #14: Adhered High · Score: 39.6
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Issue Resolved · Score: 45.3
Guideline #21: Violated High · Score: -28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Issue Resolved · Score: 22.6
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Main Navigation

16 Guidelines · Score: 243.5

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.6
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Violated High · Score: -28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Issue Resolved · Score: 17.0
Guideline #42: Adhered High · Score: 11.3
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Intermediary Category Pages

7 Guidelines · Score: 65.1

Guideline #43: Adhered High · Score: 45.3
Guideline #44: Violated Low · Score: -19.8
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Issue Resolved · Score: 28.3
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -28.3
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 141.6

Guideline #50: Violated Low · Score: -22.6
Guideline #51: Violated Low · Score: -22.6
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Adhered High · Score: 45.3
Guideline #55: Adhered Low · Score: 22.6
Guideline #56: Violated Low · Score: -11.3
Guideline #57: Neutral · Score: 0.0
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Issue Resolved · Score: 17.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Not Applicable · Score: 0.0
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Site-Wide Layout

10 Guidelines · Score: 45.3

Guideline #63: Adhered High · Score: 28.3
Guideline #64: Violated High · Score: -45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Violated High · Score: -22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Violated Low · Score: -5.7
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -39.6

“Broken” Performance
Guideline #73: Neutral · Score: 0.0
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Gilt adhered to 42 usability guidelines, violated 15, and scored neutral on 3 occasions, while a remaining 19 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Gilt ranks 39 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 9 in the Apparel & Accessories industry.

Poor
Acceptable
Good
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

5. Nike

“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

9. Gilt

11. Gap

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