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B&H Photo’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of B&H Photo and 49 other sites. The overall performance of B&H Photo is state of the art.

It is especially a state of the art Category Taxonomy, Site-Wide Layout, and Main Navigation that helps B&H Photo's category UX. Do, however, watch out for their broken Cross-Navigation & -Selling performance.

Rank: #8 of 50

Usability Score: 1,251

URL: bhphotovideo.com

Reviewer: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 1,251

“State of the Art” Performance

Homepage

13 Guidelines · Score: 158.5

“State of the Art” Performance
Guideline #1: Adhered High · Score: 39.6
Guideline #2: Neutral · Score: 0.0
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Adhered High · Score: 28.3
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Neutral · Score: 0.0
Guideline #7: Adhered High · Score: 17.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Neutral · Score: 0.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 376.6

“State of the Art” Performance
Guideline #14: Adhered High · Score: 39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Adhered High · Score: 39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Issue Resolved · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Adhered High · Score: 28.3
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Adhered High · Score: 22.6
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Main Navigation

16 Guidelines · Score: 334.1

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.6
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 39.6
Guideline #30: Adhered High · Score: 28.3
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Adhered High · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Issue Resolved · Score: 17.0
Guideline #42: Violated Low · Score: -5.7
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Intermediary Category Pages

7 Guidelines · Score: 124.6

“State of the Art” Performance
Guideline #43: Adhered High · Score: 45.3
Guideline #44: Adhered High · Score: 39.6
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Violated High · Score: -28.3
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 73.6

Guideline #50: Violated Low · Score: -22.6
Guideline #51: Adhered High · Score: 45.3
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Violated Low · Score: -22.6
Guideline #55: Adhered Low · Score: 22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Violated High · Score: -34.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Issue Resolved · Score: 17.0
Guideline #61: Violated High · Score: -17.0
Guideline #62: Adhered High · Score: 22.6
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Site-Wide Layout

10 Guidelines · Score: 198.2

“State of the Art” Performance
Guideline #63: Adhered High · Score: 28.3
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Issue Resolved · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Adhered High · Score: 11.3
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -14.2

“Broken” Performance
Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered Low · Score: 14.2
Guideline #75: Violated High · Score: -28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Adhered High · Score: 11.3
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of B&H Photo adhered to 54 usability guidelines, violated 11, and scored neutral on 4 occasions, while a remaining 10 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall B&H Photo ranks 8 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 2 in the Electronics industry.

Poor
Acceptable
Good
“State of the Art” Performance

2. B&H Photo

“State of the Art” Performance
“State of the Art” Performance

4. Sony

“State of the Art” Performance

5. Newegg

7. HP

9. Dell

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