On this page there’s 3 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 74 ‘M-Commerce: Navigation Menu’ design examples.)
The screenshot was taken March 30, 2015 and depicts Rakuten’s Navigation Menu. In total, we’ve reviewed 36 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.