On this page there’s 12 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 357 product page examples.)

The screenshot was taken on March 24, 2015 and depicts REI’s Product Page. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.