On this page there’s 20 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 239 product page examples.)
The screenshot was taken on April 14, 2020 and depicts REI’s Product Page. In total, we’ve reviewed 50 of REI’s page designs. To see them all, visit the full REI UX case study.