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Walgreens' Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Walgreens and 49 other sites. The overall performance of Walgreens is poor. Walgreens' mobile design is particularly thwarted by usability issues related to mediocre Navigation & Product Browsing, poor Total Cost, and poor Account. That said, their mobile design performs well within Filtering & Sorting.

Rank: #34 of 50

Usability Score: 277

URL: walgreens.com

Reviewed by: Christian Vind

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 277

Navigation & Product Browsing

4 Guidelines · Score: 43.2

Guideline #29: Violated Low · Score: -14.4
Guideline #30: Adhered High · Score: 28.8
Guideline #31: Adhered Low · Score: 10.8
Guideline #32: Adhered High · Score: 18.0
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Search

5 Guidelines · Score: -25.2

“Broken” Performance
Guideline #33: Adhered High · Score: 25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Violated High · Score: -25.2
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: 52.2

Guideline #38: Adhered High · Score: 28.8
Guideline #39: Violated High · Score: -25.2
Guideline #40: Neutral · Score: 0.0
Guideline #41: Adhered High · Score: 18.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Adhered Low · Score: 10.8
Guideline #44: Neutral · Score: 0.0
Guideline #45: Neutral · Score: 0.0
Guideline #46: Adhered Low · Score: 9.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -7.2
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Filtering & Sorting

9 Guidelines · Score: 63.0

Guideline #50: Adhered Low · Score: 12.6
Guideline #51: Violated High · Score: -25.2
Guideline #52: Adhered High · Score: 18.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Adhered High · Score: 18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Violated Low · Score: -7.2
Guideline #57: Neutral · Score: 0.0
Guideline #58: Adhered High · Score: 10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: -14.4

“Broken” Performance
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Violated High · Score: -14.4
Guideline #63: Not Applicable · Score: 0.0
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Product Page Layout

6 Guidelines · Score: 37.8

Guideline #64: Adhered High · Score: 25.2
Guideline #65: Adhered High · Score: 21.6
Guideline #66: Adhered Low · Score: 9.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Violated High · Score: -18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: -19.8

“Broken” Performance
Guideline #70: Violated Low · Score: -14.4
Guideline #71: Violated High · Score: -25.2
Guideline #72: Adhered Low · Score: 12.6
Guideline #73: Adhered High · Score: 14.4
Guideline #74: Violated High · Score: -7.2
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Product Descriptions & Specs

3 Guidelines · Score: -7.2

“Broken” Performance
Guideline #75: Violated High · Score: -25.2
Guideline #76: Adhered High · Score: 18.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: -1.8

“Broken” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Violated High · Score: -10.8
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Total Cost

6 Guidelines · Score: 21.6

Guideline #83: Adhered High · Score: 28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Violated High · Score: -18.0
Guideline #88: Adhered High · Score: 10.8
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Shipping

3 Guidelines · Score: 3.6

Guideline #89: Adhered High · Score: 25.2
Guideline #90: Violated High · Score: -21.6
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: 18.0

Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Adhered High · Score: 18.0
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Editing & Verifying Inputs

7 Guidelines · Score: 14.4

“Broken” Performance
Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Violated High · Score: -21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Violated High · Score: -18.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Violated High · Score: -14.4
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Redundancy & Simplicity

5 Guidelines · Score: -36.0

“Broken” Performance
Guideline #102: Violated High · Score: -21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Violated High · Score: -18.0
Guideline #105: Violated High · Score: -7.2
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 39.6

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Adhered High · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered Low · Score: 3.6
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Input Functionality

5 Guidelines · Score: 0.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Neutral · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 66.6

Guideline #117: Violated Low · Score: -14.4
Guideline #118: Issue Resolved · Score: 28.8
Guideline #119: Adhered Low · Score: 12.6
Guideline #120: Violated Low · Score: -10.8
Guideline #121: Issue Resolved · Score: 21.6
Guideline #122: Adhered High · Score: 18.0
Guideline #123: Adhered High · Score: 14.4
Guideline #124: Violated High · Score: -10.8
Guideline #125: Neutral · Score: 0.0
Guideline #126: Adhered High · Score: 7.2
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Touch Keyboards

5 Guidelines · Score: 28.8

Guideline #127: Violated High · Score: -21.6
Guideline #128: Adhered High · Score: 21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 7.2
Guideline #131: Adhered High · Score: 7.2
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Error Messages

5 Guidelines · Score: -7.2

“Broken” Performance
Guideline #132: Violated High · Score: -28.8
Guideline #133: Violated High · Score: -21.6
Guideline #134: Adhered High · Score: 18.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Adhered High · Score: 10.8
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Walgreens adhered to 51 usability guidelines, violated 34, and scored neutral on 7 occasions, while a remaining 54 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Health & Beauty

Overall Walgreens ranks 34 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 3 in the Health & Beauty industry.

Poor
Acceptable
Good

1. Sephora

3. Walgreens

4. Diapers

“Broken” Performance
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