Note: You have full access to this benchmark database in your Baymard Pro account.

Gilt’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of Gilt and 49 other sites. The overall performance of Gilt is all but broken. Gilt's mobile design is particularly thwarted by usability issues related to broken Navigation & Product Browsing, Total Cost, and Cart. That said, their mobile design performs great within Redundancy & Simplicity.

Rank: #47 of 50

Usability Score: 25

URL: gilt.com

Reviewed by: Baymard Institute

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 25

“Broken” Performance

Navigation & Product Browsing

4 Guidelines · Score: 21.6

“Broken” Performance
Guideline #29: Adhered High · Score: 28.8
Guideline #30: Adhered Low · Score: 14.4
Guideline #31: Violated High · Score: -21.6
Guideline #32: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Search

5 Guidelines · Score: -75.6

“Broken” Performance
Guideline #33: Violated High · Score: -25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Violated High · Score: -25.2
Guideline #37: Violated High · Score: -21.6
Guideline content only available in Baymard Pro – Get Full Access

Product List

12 Guidelines · Score: -54.0

“Broken” Performance
Guideline #38: Violated High · Score: -28.8
Guideline #39: Violated Low · Score: -12.6
Guideline #40: Adhered High · Score: 21.6
Guideline #41: Violated High · Score: -18.0
Guideline #42: Violated Low · Score: -9.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Violated High · Score: -18.0
Guideline #45: Violated High · Score: -18.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Filtering & Sorting

9 Guidelines · Score: 25.2

“Broken” Performance
Guideline #50: Adhered High · Score: 25.2
Guideline #51: Neutral · Score: 0.0
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Adhered High · Score: 18.0
Guideline #54: Violated High · Score: -18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Violated High · Score: -14.4
Guideline #57: Violated High · Score: -14.4
Guideline #58: Adhered High · Score: 10.8
Guideline content only available in Baymard Pro – Get Full Access

Cross Navigation & Compatibility

5 Guidelines · Score: -14.4

“Broken” Performance
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Violated High · Score: -14.4
Guideline #63: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Page Layout

6 Guidelines · Score: 16.2

“Broken” Performance
Guideline #64: Adhered High · Score: 25.2
Guideline #65: Not Applicable · Score: 0.0
Guideline #66: Not Applicable · Score: 0.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Issue Resolved · Score: 18.0
Guideline #69: Violated Low · Score: -9.0
Guideline content only available in Baymard Pro – Get Full Access

Product Images

5 Guidelines · Score: 36.0

Guideline #70: Adhered High · Score: 28.8
Guideline #71: Violated High · Score: -25.2
Guideline #72: Adhered High · Score: 25.2
Guideline #73: Adhered High · Score: 14.4
Guideline #74: Violated High · Score: -7.2
Guideline content only available in Baymard Pro – Get Full Access

Product Descriptions & Specs

3 Guidelines · Score: 34.2

Guideline #75: Adhered High · Score: 25.2
Guideline #76: Adhered Low · Score: 9.0
Guideline #77: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Cart

2 Guidelines · Score: -1.8

“Broken” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Violated High · Score: -10.8
Guideline content only available in Baymard Pro – Get Full Access

Total Cost

6 Guidelines · Score: 9.0

“Broken” Performance
Guideline #83: Violated High · Score: -28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Adhered High · Score: 21.6
Guideline #86: Adhered High · Score: 18.0
Guideline #87: Adhered Low · Score: 9.0
Guideline #88: Violated High · Score: -10.8
Guideline content only available in Baymard Pro – Get Full Access

Shipping

3 Guidelines · Score: 25.2

Guideline #89: Adhered High · Score: 25.2
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Account

3 Guidelines · Score: -50.4

“Broken” Performance
Guideline #92: Violated High · Score: -25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Editing & Verifying Inputs

7 Guidelines · Score: -28.8

“Broken” Performance
Guideline #95: Violated High · Score: -25.2
Guideline #96: Violated High · Score: -25.2
Guideline #97: Adhered High · Score: 21.6
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Violated High · Score: -18.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Redundancy & Simplicity

5 Guidelines · Score: 54.0

“State of the Art” Performance
Guideline #102: Adhered High · Score: 21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Adhered High · Score: 18.0
Guideline #105: Adhered Low · Score: 3.6
Guideline #106: Violated High · Score: -7.2
Guideline content only available in Baymard Pro – Get Full Access

Form Layout

5 Guidelines · Score: 5.4

“Broken” Performance
Guideline #107: Violated Low · Score: -12.6
Guideline #108: Issue Resolved · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Input Functionality

5 Guidelines · Score: 0.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Not Applicable · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Field Descriptions

10 Guidelines · Score: 25.2

“Broken” Performance
Guideline #117: Violated High · Score: -28.8
Guideline #118: Adhered Low · Score: 14.4
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Issue Resolved · Score: 21.6
Guideline #122: Issue Resolved · Score: 18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Violated High · Score: -10.8
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Touch Keyboards

5 Guidelines · Score: 14.4

Guideline #127: Violated High · Score: -21.6
Guideline #128: Adhered High · Score: 21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Violated High · Score: -7.2
Guideline #131: Adhered High · Score: 7.2
Guideline content only available in Baymard Pro – Get Full Access

Error Messages

5 Guidelines · Score: -16.2

“Broken” Performance
Guideline #132: Violated High · Score: -28.8
Guideline #133: Violated Low · Score: -10.8
Guideline #134: Adhered Low · Score: 9.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of Gilt adhered to 43 usability guidelines, violated 39, and scored neutral on 2 occasions, while a remaining 62 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Apparel & Accessories

Overall Gilt ranks 47 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 10 in the Apparel & Accessories industry.

Poor
Acceptable
Good

1. Nike

6. Gap

“Broken” Performance
“Broken” Performance

10. Gilt

“Broken” Performance
Close overlay