This is a usability benchmark of the product page experience of 60 major e-commerce sites.
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On this page there's 22 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken April 27, 2017 and depicts REI's Product Page.
In total, 5 of REI's pages have been benchmarked across 98 usability guidelines from the Product Page research study. See full REI case study.
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