This is a usability benchmark of the product page experience of 60 major e-commerce sites.
You’re currently navigating by page design (User Reviews Section). You can also navigate by case studies.
On this page there's 15 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken April 27, 2017 and depicts REI's User Reviews Section.
In total, 5 of REI's pages have been benchmarked across 98 usability guidelines from the Product Page research study. See full REI case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567