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Dell’s Product Page UX

This is a usability benchmark of the product page experience of Dell and 59 other sites. The overall performance of Dell is poor.

Some of Dell's biggest product page usability issues are due to mediocre Product Video & 360-View, mediocre Image Gallery UI, and poor Product Variations.

Rank: #60 of 60

Usability Score: 100

URL: dell.com/en-us

Reviewer: Edward Scott

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 100

Product Page Layout

8 Guidelines · Score: -3.8

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Adhered High · Score: 17.9
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Violated High · Score: -12.8
Guideline #6: Violated High · Score: -15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Violated Low · Score: -6.4
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Product Images

9 Guidelines · Score: 72.8

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered Low · Score: 8.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Violated High · Score: -12.8
Guideline #15: Adhered High · Score: 12.8
Guideline #16: Adhered High · Score: 12.8
Guideline #17: Violated High · Score: -12.8
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Image Gallery UI

10 Guidelines · Score: 7.7

Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Not Applicable · Score: 0.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Violated High · Score: -12.8
Guideline #23: Issue Resolved · Score: 12.8
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Issue Resolved · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Not Applicable · Score: 0.0
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Product Video & 360-View

4 Guidelines · Score: 2.6

Guideline #28: Adhered High · Score: 12.8
Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Violated High · Score: -10.2
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: -3.8

“Broken” Performance
Guideline #32: Adhered High · Score: 12.8
Guideline #33: Violated High · Score: -17.9
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Issue Resolved · Score: 12.8
Guideline #36: Violated High · Score: -12.8
Guideline #37: Violated High · Score: -12.8
Guideline #38: Violated Low · Score: -6.4
Guideline #39: Issue Resolved · Score: 12.8
Guideline #40: Issue Resolved · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -5.1
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Shipping, Returns, and Gifting

7 Guidelines · Score: 11.5

Guideline #43: Issue Resolved · Score: 12.8
Guideline #44: Issue Resolved · Score: 12.8
Guideline #45: Violated Low · Score: -8.9
Guideline #46: Violated High · Score: -12.8
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Adhered High · Score: 7.7
Guideline #49: Not Applicable · Score: 0.0
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Product Variations

9 Guidelines · Score: 3.8

Guideline #50: Adhered High · Score: 17.9
Guideline #51: Violated High · Score: -12.8
Guideline #52: Violated High · Score: -12.8
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Violated Low · Score: -3.8
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered High · Score: 5.1
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Adhered High · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 61.3

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Adhered High · Score: 12.8
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Adhered High · Score: 12.8
Guideline #64: Violated Low · Score: -6.4
Guideline #65: Violated Low · Score: -6.4
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Specifications Sheet

5 Guidelines · Score: -6.4

Guideline #66: Adhered High · Score: 17.9
Guideline #67: Violated High · Score: -12.8
Guideline #68: Violated Low · Score: -6.4
Guideline #69: Violated High · Score: -12.8
Guideline #70: Adhered High · Score: 7.7
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User Reviews

13 Guidelines · Score: -51.1

“Broken” Performance
Guideline #71: Adhered High · Score: 17.9
Guideline #72: Violated High · Score: -17.9
Guideline #73: Violated High · Score: -20.4
Guideline #74: Not Applicable · Score: 0.0
Guideline #75: Adhered High · Score: 12.8
Guideline #76: Violated High · Score: -12.8
Guideline #77: Violated High · Score: -12.8
Guideline #78: Violated High · Score: -12.8
Guideline #79: Violated High · Score: -12.8
Guideline #80: Not Applicable · Score: 0.0
Guideline #81: Violated High · Score: -12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
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Auxiliary Content

5 Guidelines · Score: -42.2

“Broken” Performance
Guideline #84: Violated Low · Score: -8.9
Guideline #85: Violated High · Score: -15.3
Guideline #86: Violated High · Score: -12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated Low · Score: -5.1
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 47.3

Guideline #89: Adhered High · Score: 12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Neutral · Score: 0.0
Guideline #96: Adhered High · Score: 15.3
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Violated High · Score: -5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Dell adhered to 39 usability guidelines, violated 35, and scored neutral on 2 occasions, while a remaining 22 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall Dell ranks 60 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 11 in the Electronics & Office industry.

Poor
Acceptable
Good
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