Note: You have full access to this benchmark database in your Baymard Pro account.

Victoria’s Secret’s Product Page UX

This is a usability benchmark of the product page experience of Victoria’s Secret and 59 other sites. The overall performance of Victoria’s Secret is mediocre.

Notably, Victoria’s Secret's product page performance is hampered by mediocre User Reviews and poor Specifications Sheet, although this is helped somewhat by good Product Variations and Image Gallery UI.

Rank: #21 of 60

Usability Score: 357

URL: victoriassecret.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 357

Product Page Layout

8 Guidelines · Score: -11.5

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Violated High · Score: -17.9
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Neutral · Score: 0.0
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Violated Low · Score: -6.4
Guideline content only available in Baymard Pro – Get Full Access

Product Images

9 Guidelines · Score: 58.8

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Violated High · Score: -17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Adhered High · Score: 12.8
Guideline #14: Issue Resolved · Score: 12.8
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Issue Resolved · Score: 12.8
Guideline #17: Violated High · Score: -12.8
Guideline content only available in Baymard Pro – Get Full Access

Image Gallery UI

10 Guidelines · Score: 85.6

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Adhered High · Score: 17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Violated Low · Score: -6.4
Guideline #24: Adhered High · Score: 12.8
Guideline #25: Adhered High · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
Guideline content only available in Baymard Pro – Get Full Access

Product Video & 360-View

4 Guidelines · Score: -12.8

Guideline #28: Violated High · Score: -12.8
Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

The 'Buy' Section

11 Guidelines · Score: 65.2

Guideline #32: Violated High · Score: -12.8
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered Low · Score: 8.9
Guideline #35: Adhered High · Score: 12.8
Guideline #36: Issue Resolved · Score: 12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Adhered High · Score: 12.8
Guideline #39: Adhered High · Score: 12.8
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Adhered High · Score: 5.1
Guideline content only available in Baymard Pro – Get Full Access

Shipping, Returns, and Gifting

7 Guidelines · Score: -15.3

Guideline #43: Violated High · Score: -12.8
Guideline #44: Not Applicable · Score: 0.0
Guideline #45: Adhered High · Score: 17.9
Guideline #46: Violated High · Score: -12.8
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -7.7
Guideline #49: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Variations

9 Guidelines · Score: 69.0

Guideline #50: Adhered High · Score: 17.9
Guideline #51: Adhered High · Score: 12.8
Guideline #52: Adhered High · Score: 12.8
Guideline #53: Adhered High · Score: 12.8
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered High · Score: 5.1
Guideline #57: Adhered High · Score: 5.1
Guideline #58: Adhered Low · Score: 2.6
Guideline content only available in Baymard Pro – Get Full Access

Product Descriptions

7 Guidelines · Score: 42.2

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Violated Low · Score: -6.4
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Specifications Sheet

5 Guidelines · Score: 0.0

Guideline #66: Not Applicable · Score: 0.0
Guideline #67: Not Applicable · Score: 0.0
Guideline #68: Not Applicable · Score: 0.0
Guideline #69: Not Applicable · Score: 0.0
Guideline #70: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

User Reviews

13 Guidelines · Score: 19.2

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Violated High · Score: -17.9
Guideline #73: Violated High · Score: -20.4
Guideline #74: Not Applicable · Score: 0.0
Guideline #75: Violated Low · Score: -6.4
Guideline #76: Violated High · Score: -12.8
Guideline #77: Adhered High · Score: 12.8
Guideline #78: Violated High · Score: -12.8
Guideline #79: Adhered High · Score: 12.8
Guideline #80: Adhered High · Score: 12.8
Guideline #81: Adhered High · Score: 12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
Guideline content only available in Baymard Pro – Get Full Access

Auxiliary Content

5 Guidelines · Score: -2.6

Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Violated High · Score: -12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated Low · Score: -5.1
Guideline content only available in Baymard Pro – Get Full Access

Cross-Sells & Cross-Navigation

10 Guidelines · Score: 58.8

Guideline #89: Adhered High · Score: 12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Violated Low · Score: -6.4
Guideline #96: Issue Resolved · Score: 15.3
Guideline #97: Adhered High · Score: 7.7
Guideline #98: Adhered High · Score: 5.1
Guideline content only available in Baymard Pro – Get Full Access

All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Victoria’s Secret adhered to 47 usability guidelines, violated 20, and scored neutral on 2 occasions, while a remaining 29 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Apparel & Accessories

Overall Victoria’s Secret ranks 21 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 5 in the Apparel & Accessories industry.

Poor
Acceptable
Good

3. ASOS

4. Gilt

5. Victoria’s Secret

6. Adidas

7. GAP

10. H&M

11. Nike

14. Zalando

Close overlay