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ASOS’s Product Page UX
This is a usability benchmark of the product page experience of ASOS and 59 other sites. The overall performance of ASOS is acceptable.
Notably, ASOS’s product page performance is hampered by mediocre Auxiliary Content and poor Specifications Sheet, although this is helped somewhat by state of the art Product Page Layout and Product Video & 360-View.
All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at ASOS adhered to 46 usability guidelines, violated 11, and scored neutral on 3 occasions, while a remaining 38 guidelines weren’t applicable.
See methodology to read up on the evaluation criteria and scoring algorithm.
To read each guideline and review your own sites, you’ll need to get full access.