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Neiman Marcus' Product Page UX

This is a usability benchmark of the product page experience of Neiman Marcus and 59 other sites. The overall performance of Neiman Marcus is acceptable.

Notably, Neiman Marcus' product page performance is hampered by mediocre Product Video & 360-View and Auxiliary Content, although this is helped somewhat by state of the art Shipping, Returns, and Gifting and Product Page Layout.

Rank: #14 of 60

Usability Score: 432

URL: neimanmarcus.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 432

Product Page Layout

8 Guidelines · Score: 58.8

“State of the Art” Performance
Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Not Applicable · Score: 0.0
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Adhered High · Score: 17.9
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered High · Score: 15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Adhered High · Score: 12.8
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Product Images

9 Guidelines · Score: -6.4

Guideline #9: Violated High · Score: -20.4
Guideline #10: Adhered High · Score: 17.9
Guideline #11: Adhered Low · Score: 8.9
Guideline #12: Violated High · Score: -12.8
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 12.8
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Violated High · Score: -12.8
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Image Gallery UI

10 Guidelines · Score: 84.3

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Adhered High · Score: 17.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Adhered High · Score: 12.8
Guideline #23: Issue Resolved · Score: 12.8
Guideline #24: Neutral · Score: 0.0
Guideline #25: Neutral · Score: 0.0
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
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Product Video & 360-View

4 Guidelines · Score: 1.3

Guideline #28: Violated Low · Score: -6.4
Guideline #29: Adhered High · Score: 12.8
Guideline #30: Violated Low · Score: -5.1
Guideline #31: Not Applicable · Score: 0.0
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The 'Buy' Section

11 Guidelines · Score: 78.0

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Issue Resolved · Score: 17.9
Guideline #34: Adhered High · Score: 17.9
Guideline #35: Violated High · Score: -12.8
Guideline #36: Issue Resolved · Score: 12.8
Guideline #37: Violated Low · Score: -6.4
Guideline #38: Adhered High · Score: 12.8
Guideline #39: Adhered High · Score: 12.8
Guideline #40: Issue Resolved · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated Low · Score: -2.6
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Shipping, Returns, and Gifting

7 Guidelines · Score: 71.6

“State of the Art” Performance
Guideline #43: Adhered High · Score: 12.8
Guideline #44: Adhered High · Score: 12.8
Guideline #45: Adhered High · Score: 17.9
Guideline #46: Adhered High · Score: 12.8
Guideline #47: Adhered High · Score: 7.7
Guideline #48: Violated High · Score: -7.7
Guideline #49: Adhered High · Score: 15.3
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Product Variations

9 Guidelines · Score: 34.5

Guideline #50: Adhered High · Score: 17.9
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Adhered High · Score: 12.8
Guideline #53: Violated Low · Score: -6.4
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Adhered High · Score: 5.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 5.1
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Product Descriptions

7 Guidelines · Score: 67.7

Guideline #59: Adhered High · Score: 17.9
Guideline #60: Adhered High · Score: 17.9
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Adhered Low · Score: 6.4
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Specifications Sheet

5 Guidelines · Score: 0.0

Guideline #66: Not Applicable · Score: 0.0
Guideline #67: Not Applicable · Score: 0.0
Guideline #68: Not Applicable · Score: 0.0
Guideline #69: Not Applicable · Score: 0.0
Guideline #70: Not Applicable · Score: 0.0
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User Reviews

13 Guidelines · Score: -17.9

Guideline #71: Violated High · Score: -17.9
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Not Applicable · Score: 0.0
Guideline #74: Not Applicable · Score: 0.0
Guideline #75: Not Applicable · Score: 0.0
Guideline #76: Not Applicable · Score: 0.0
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Not Applicable · Score: 0.0
Guideline #79: Not Applicable · Score: 0.0
Guideline #80: Not Applicable · Score: 0.0
Guideline #81: Not Applicable · Score: 0.0
Guideline #82: Not Applicable · Score: 0.0
Guideline #83: Not Applicable · Score: 0.0
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Auxiliary Content

5 Guidelines · Score: 2.6

Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Violated High · Score: -12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
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Cross-Sells & Cross-Navigation

10 Guidelines · Score: 57.5

Guideline #89: Adhered High · Score: 12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Adhered Low · Score: 6.4
Guideline #94: Violated High · Score: -12.8
Guideline #95: Not Applicable · Score: 0.0
Guideline #96: Issue Resolved · Score: 15.3
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Adhered High · Score: 5.1
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All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at Neiman Marcus adhered to 43 usability guidelines, violated 13, and scored neutral on 3 occasions, while a remaining 39 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Neiman Marcus ranks 14 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 2 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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