Baymard InstituteBaymard Institute Logo
  • Productchevron-down
    document

    Research-Backed UX Insights

    150,000+ hours of UX research

    star

    UX Best Practice Guidelines

    Over 700 UX Guidelines

    ux-ray

    UX-Ray 2.0

    beta

    Identify Your Biggest UX Opportunities

    components

    UX Design Examples

    200,000+ Structured Design Examples

    filter

    UX Benchmarking

    Measure and Compare Your UX Performance

    Why Baymard?

    UX-Query

    beta

    Figma Plugin

    new

    Review Tool

    Personalized Research

    Training & UX Certification

  • Use cases
  • Industrieschevron-down

    research-industry-apparel-and-accessories B2C Retail:

    • Direct-to-Consumer,
    • Luxury Goods,
    • Apparel & Accessories,
    • Footwear,
    • Jewelry & Watches,
    • Eyewear,
    • Home & Hardware,
    • Electronics & Office,
    • Mass Merchant,
    • Furniture & Home Decor,
    • Health & Beauty,
    • Sports Gear & Equipment,
    • Vitamins & Supplements,
    • Automotive Parts,
    • Toys, Crafts & Hobbies,
    • Merchandise & Print-to-Order,
    • Pet Food & Care,
    • Video Games,
    • Educational Reading & Books

    research-industry-digital-subscriptions-and-saas Subscriptions & Services:

    • Digital Subscriptions & SaaS,
    • Telco,
    • ISP,
    • Insurance,
    • Online Learning

    research-industry-travel-accommodation Travel & Accommodation:

    • Travel Accommodations,
    • Travel Tours & Experience Booking,
    • Flight Booking & Airlines

    research-industry-business-to-business B2B:

    • Components & Machinery,
    • Medical & Pharma,
    • B2B Ecommerce,
    • Digital Subscriptions & SaaS,
    • Merchandise & Print-to-Order

    research-industry-takeout-and-food-delivery Food & Consumables:

    • Online Grocery,
    • Food Delivery & Takeout,
    • Beverages,
    • Meal Kits,
    • Consumables Subscriptions,
    • Vitamins & Supplements
    Benchmark Your UX Performance

    Benchmark Your UX Performance

    How does your UX performance stack up against industry leaders and competitors?

  • UX Audit
  • Resourceschevron-down

    Free UX Research

    UX Articles

    400+ free UX articles based on large-scale research

    Benchmarks

    320+ top sites ranked by UX performance

    UX Design Examples

    18,000+ annotated designs for systematic inspiration

    Resources

    Code samples, demos, and key stats for usability

    search Search for Research and Resources

    Company

    About

    Methodology

    Jobs

    Speaking

  • Pricing
  • Log in
  • Contact Sales
  • Sign up
Baymard InstituteBaymard Institute Logo
  1. Free UX Researchchevron-right
  2. Benchmarkschevron-right
  3. Vitacost
Benchmarks

Vitacost UX Case Study

This is an old and partial case study of Vitacost’s ecommerce user experience (UX) performance. We encourage you to explore the 325 up-to-date and exhaustive case studies of major ecommerce sites for a complete and current picture of the ecommerce UX landscape.


URL: m.vitacost.com


Get Premium Research Access


Vitacost’s Desktop Web Ecommerce Design

7 pages of Vitacost’s ecommerce site, marked up with 28 best practice examples:

lock upgrade
Desktop screenshot of undefined
Cart
2marker3marker
lock upgrade
Desktop screenshot of undefined
Account Selection
2marker0marker
lock upgrade
Desktop screenshot of undefined
Customer Info & Address
4marker6marker
lock upgrade
Desktop screenshot of undefined
Delivery & Shipping Methods
2marker0marker
lock upgrade
Desktop screenshot of undefined
Payment
0marker5marker
lock upgrade
Desktop screenshot of undefined
Billing Address
0marker1marker
lock upgrade
Desktop screenshot of undefined
Review Order
1marker2marker

Vitacost’s Mobile Web Ecommerce Design

11 pages of Vitacost’s ecommerce site, marked up with 42 best practice examples:

lock upgrade
Mobile screenshot of undefined
Homepage
1marker0marker
lock upgrade
Mobile screenshot of undefined
Main Navigation
1marker0marker
lock upgrade
Mobile screenshot of undefined
Intermediary Category Page
0marker0marker
lock upgrade
Mobile screenshot of undefined
Search Results Page + Product List
3marker3marker
lock upgrade
Mobile screenshot of undefined
Filtering Options
0marker2marker
lock upgrade
Mobile screenshot of undefined
Product Page
4marker1marker
lock upgrade
Mobile screenshot of undefined
Cart
1marker4marker
lock upgrade
Mobile screenshot of undefined
Account Selection
1marker1marker
lock upgrade
Mobile screenshot of undefined
Customer Info & Address
3marker5marker
lock upgrade
Mobile screenshot of undefined
Billing Address
5marker2marker
lock upgrade
Mobile screenshot of undefined
Delivery & Shipping Methods + Review Order
3marker2marker

Explore Other Research Content

Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

  1. Drop-Down Usability: When You Should (and Shouldn’t) Use Them

  2. Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

  3. PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

  4. Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

  5. Form Usability: Getting ‘Address Line 2’ Right

See all 433 articles in the full public archive.

Take the Guesswork out of UX Design with Research-Backed Insights

Improve ROI on your UX projects and increase confidence in UX decisions like never before.

Explore plans and pricing

Free UX Research

UX Articles

Read 300+ free, indepth best practice articles based on Baymard's deep UX research findings.

Benchmarks

Case studies of 325 top ecommerce sites. Ranked using 275,000+ UX performance scores.

UX Design Examples

Over 18,000 annotated ecommerce UX design examples to inspire your next project.

Resources

Abandonment stats, credit card patterns, code samples, and demos, for usability.


Product

UX Audit Service

Get an in-depth UX audit of your site

UX-Ray 2.0 BETA

Identify Your Biggest UX Opportunities

UX-Query BETA

AI-powered UX research assistant

Figma Plugin NEW

Research-backed UX best practices in Figma

Review Tool

Expert UX review of your designs

Personalized Research

Custom UX research for your needs

Training & UX Certification

Learn UX best practices


Use Cases

Industry:
  • Apparel & Accessories
  • Business-to-Business
  • Electronics & Office
  • Health & Beauty
  • Home & Hardware
  • Furniture & Home Decor
  • Luxury Goods
  • Mass Merchant
  • Sports Gear & Equipment
  • Toys, Crafts & Hobbies
  • Pet Food & Care
  • Direct-to-Consumer
  • Telco
  • Internet Service Providers
  • Automotive Parts & Specialty
  • Insurance
  • Vitamins & Supplements
  • B2B Medical & Pharma
  • B2B Electronic Components & Machinery
  • Online Grocery
  • Beverages
  • Meal Kits
  • Consumable Subscriptions
  • Food Delivery & Takeout
  • Travel Accommodations
  • Travel Tours & Experience Booking
  • Digital Subscriptions & SaaS
  • Flight Booking & Airlines
  • Merchandise & Print-to-Order
  • Online Learning
  • Video Games
  • Educational Reading & Books
  • Footwear
  • Jewelry & Watches
  • Eyewear
Theme:
  • Homepage & Category
  • On-Site Search
  • Accessibility
  • Product List
  • Product Page
  • Cart & Checkout
  • Accounts & Self-Service
  • Mobile Web
  • Mobile App
UX Training:
  • UX Training for Your Team
  • 450+ UX Certificants
  • UX Certification

Company:
  • About
  • Our Methodology
  • Jobs
  • Speaking
Support:
  • Privacy Policy
  • Terms & Conditions
  • Roadmap & Changelog
Resources:
  • Cart Abandonment Stats
  • Credit Card Patterns
  • UX Basics
Subscribe to Free UX Articles

Loading...

Delivered weekly, ad-free full-length research articles, 1-click unsubscribe at any time

contact-filledUS: +1 (315) 216-7151
contact-filledEU: +45 88 10 85 58
emailinfo@baymard.com
© Baymard Institute 2025
contact-filledUS: +1 (315) 216-7151
contact-filledEU: +45 88 10 85 58
emailinfo@baymard.com
Follow us on
Instagramsocial-instagramX (Twitter)social-twitterLinkedInsocial-linkedin