On this page there’s 10 highlights (view in Baymard Premium) outlining what Xero are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on October 1, 2021 and depicts Xero’s Account Selection. In total, we’ve reviewed 26 of Xero’s page designs. To see them all, visit the full Xero UX case study.