Page Designs

579 ‘Account Selection’ Design Examples

What’s this? Here you’ll find 579 “Account Selection” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 149 e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The account selection step during the checkout flow is where users choose to sign in to an existing account, check out as a “Guest”, or, sometimes, sign up for a new account. However, all our checkout usability testing has consistently revealed that several account selection designs are prone to cause users to overlook the guest checkout option.

More ‘Account’ Insights

  • Our benchmark reveals that 44% of sites have a design that makes it needlessly difficult for users to actually locate that guest checkout option — something we during our user testing frequently observe can cause users to overlook the guest option entirely, and thus make them (incorrectly but understandably) conclude that account registration is required.

  • Learn More: Besides exploring the 579 “Account Selection” checkout design examples below, you may also want to read our related articles “Offer ‘Delayed Account Creation’ at the Confirmation Step – 38% Don’t” and “For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate”.

  • Get Full Access: To see all of Baymard’s cart and checkout research findings you’ll need Baymard Premium access. (Premium also provides you full access to 78,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


579 ‘Account Selection’ Page Designs
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