On this page there’s 7 highlights (view in Baymard Premium) outlining what Basecamp are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on October 5, 2021 and depicts Basecamp’s Account Selection. In total, we’ve reviewed 22 of Basecamp’s page designs. To see them all, visit the full Basecamp UX case study.