On this page there’s 10 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on February 15, 2022 and depicts GAP’s Account Selection. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.